This is such a great look for distinguished, yet saucy, cats. It's nice when people (and pets I guess) have a signature accessory...something you associate with that person. It makes you memorable ("Do you know that girl with the red cowboy boots?" "Oh yes! She might be perfect for the job!") and easy to shop for.
Bow ties have personality. Or felinality in this case I suppose. They have the rare and wonderful quality of being conservative and outrageous at the same time.